It’s possible to insist, to properly insist, even though we know what we are doing is useless,” he said, smiling. “But we must know first that our acts are useless and yet me must proceed as if we didn’t know it. That’s a sorcerer’s controlled folly… once a (person) learns to see they find themself alone in the world with nothing but folly…your acts, as well as the acts of your fellow men in general, appear to be important to you because you have learned to think they are important… We learn to think about everything,” he said, “and then we train our eyes to look as we think about the things we look at. We look at ourselves already thinking that we are important.
— from A Separate Reality, further conversations with Don Juan, Carlos Castaneda, Pocket Books 1971